Website Development & Digital Marketing for Healthcare

Project Overview

Samrat Pain and Multi-specialist Hospital, located in Rewari, Haryana, specializes in pain management. In order to boost its online presence and drive growth, we employed a comprehensive strategy that involved revamping the hospital's website. By combining effective SEO techniques with paid media campaigns, we were able to achieve remarkable enhancements in SMS Hospital's online performance and revenue.

The Challenges

The presence of numerous hospitals in the area made it challenging to achieve a high ranking for the website in that particular city and its surrounding regions. To enhance organic results and increase website engagement, it was essential to establish a strong foundation. Nextfly Technologies' web developer expert embarked on a mission to completely overhaul the website, prioritizing an improved user experience and providing valuable decision-making information that would also secure a distinguished placement on the top page of Google's search findings.

The Solution

The website was constructed using HTML5, CSS, and PHP, incorporating a versatile and user-friendly content management system. This system enabled our SEO team to effortlessly add metadata and content, enhancing the overall functionality of the site. Nextfly Technologies undertook a comprehensive SEO audit of the existing website to detect any potential areas for improvement. This encompassed optimizing the page titles, meta descriptions, and content structure of the site, as well as implementing a keyword strategy to enhance key elements of the new site and boost organic traffic to the site. Additionally, the website exhibited a robust SEO performance.

Technologies Used

  • Bootstrap
  • CodeIgniter
  • Seo/Digital Marketing

The Result

Nextfly Technologies has successfully developed the new SMS hospital website, showcasing its commitment to growth and expansion as a prominent pain management hospital in the area. Through the implementation of a contemporary and user-friendly website design, along with effective SEO optimization and a comprehensive content marketing strategy, SMS Hospital is poised to sustain its growth and provide continued value to its customers in the future.

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